I often meet sad brands that use sad words to talk about sad products and services. And despite the fact that they have passionate leaders doing everything they can to elevate the brand, somehow they end up missing the mark when it comes to figuring out what to say, and how to say it.
As a writer, I'm here to breathe new life into your brand. I start by poking around a bit, asking more questions about what you do, listening carefully to how you do it, then go away and think critically about how to share that story with your consumers. Whether you want a new website, new business name, a magazine ad or content for your blogs, it all starts by injecting a little swagger into your brand.