I often meet sad brands that use sad words to talk about sad products and services. And despite the fact that they have passionate leaders  doing everything they can to elevate the brand, somehow they end up missing the mark when it comes to figuring out what to say, and how to say it. 

As a writer, I'm here to breathe new life into your brand. I start by poking around a bit, asking more questions about what you do, listening carefully to how you do it, then go away and think critically about how to share that story with your consumers. Whether you want a new website, new business name, a magazine ad or content for your blogs, it all starts by injecting a little swagger into your brand. 

Mel McKay

Swagger Communications is a Calgary-based communications company owned by Mel McKay. With over 15 years of advertising and marketing experience, Mel provides copywriting and creative services for traditional media, interactive, editorial and corporate projects. Bringing big ideas, insight and a little swagger to every job, Mel has produced work for Shaw, SAIT, United Way, the Alberta Lottery Fund, Certified General Accountants, Toyota, Subway, University of Calgary, Talisman Energy, H&R Block, Brookfield Residential and more. A true collaborator, Mel uses her words to build businesses, craft brands and get results.